This SMOK Novo review is gonna be a little different.  Read on to find out why…

Table of Contents:

Now let’s get one thing straight, I LOVE the JUUL.

It’s still the first and only vape that has gotten me to quit my approximately ~four year long, pack-a-day smoking habit.

That being said, the JUUL certainly isn’t the perfect device.

Ask any JUULer about their complaints and you’ll get a slew of answers:

…just to name a few.

The JUUL’s rise in popularity has resulted in the creation of a plethora of similarly styled pod-based vapes just fiending for a chance to overthrow the king.

There’s gotta be at least one of them out there that rivals, or even DOMINATES the JUUL.

With that in mind, this will be the first post in a long series in which I implement a new reviewing system that I call:

The JUULability Scale

In this review, the SMOK Novo will be pitted directly against the grand supreme leader: JUUL itself.

This system will consist of comparing relative performance in key vape metrics and giving the advantage either to the newcomer (SMOK Novo), or the JUUL.

These categories include:

  • Vapor Quality
  • Battery and Pod Size
  • Level of Maintenance Required
  • Overall Design
  • Malfunctions

After the advantages are given, there will be a pros and cons list of the newcomer in comparison to the JUUL, and then finally a more in-depth look at each of the categories above.

THEN, I will give the Professor’s (my) recommendation and opinions.

And with that, allow me to introduce the first contender to enter the ring against the world heavyweight vape champion, the JUUL:

The SMOK Novo

SMOK Novo Review Heavyweight JUUL


Let’s get this SMOK Novo review started with the advantage rankings I just referred to:

SMOK Novo Review Novo VS JUUL

SMOK Novo Review JUUL VS Novo Advantages Table

As you can see, there’s a SLIGHT advantage to the Novo here.  Let’s dig deeper and see what we can learn.

Pros & Cons

Keep in mind, this pros and cons list is a review of the SMOK Novo AS COMPARED to the JUUL.

SMOK Novo Review JUUL VS Novo Pros and Cons

  • Consistent, thick clouds of vapor
  • More than double the pod volume
  • More than double the battery life
  • More device color options
  • Easier to keep track of (larger size and brighter colors)
  • Micro-USB charging (can be hit while charging)
  • Better mouthpiece ergonomics
  • Better overall ergonomics for people with big hands
  • Novo pods have a higher build quality
  • Refillable pods allow MANY more flavor options
  • Pods leak less than JUUL Pods

  • The potential for dry hits (no temp sensor)
  • Slightly Poorer Flavor Production
  • Hard to tell when pod coils are burnt out
  • More maintenance required (filling pods)
  • Slightly longer charge time
  • Less informative indicator light
  • Juice spitback is more common

If you’re already sold on the Novo just based on these comparisons and want to try it out, you can pick one up here for $19.95.

If not, then read on to get an in-depth examination of each of the main categories.

Let’s start with the big one, which also happens to be the Novo’s shining advantage over the JUUL by far.



I’m putting this part of the review first because, to me personally, it is the most important category AND one in which the SMOK Novo excels.

THIS is the reason that I’ve found myself recently preferring the Novo over the JUUL.

SMOK Novo pods have large cotton wicks that are almost constantly saturated.

SMOK Novo Review Novo Wicks

No more squeezing JUUL Pods, or waiting in between hits to give the wicks time to re-saturate.

Just thick, milky clouds all day baby.

The only time vapor production is noticeably reduced is when the battery is nearly dead. (which is also probably the best indicator of the Novo’s remaining battery life, more on that later)

If you tend to be a chain vaper (not unlike myself ¯\_(ツ)_/¯) then you’ll love the way the Novo hits.


The difference between the SMOK Novo and the JUUL in this category is so minimal that I considered omitting it from the review entirely.  However, it is something I noticed pretty quickly and is worth mentioning.

I determined which of these two vapes produces a better flavor profile by refilling a JUUL Pod with my favorite 3rd-party mango e-juice so that I was vaping the same juice in each case.

The winner? JUUL

I’m not sure why, but the JUUL just seems to produce a cleaner, more vibrant flavor.

That being said, the difference certainly isn’t large enough to turn me away from the Novo, especially with how consistent those slightly less flavorful hits are.



Ahhh dry-hits.

Vapers mortal enemy since e-cigs first hit the market.

This is where the Novo falls short of the JUUL in the vapor department.

One of JUUL’s biggest advantages over almost every other pod-based vape is its proprietary temperature sensor.  This means that you NEVER get a dry hit with the JUUL.  If the temp sensor detects that the coil is getting too hot it automatically reduces power output to maintain a comfortable vaping experience, even if that means sacrificing overall vapor production.

Still, due to the Novo’s large absorbent wicks dry-hits are few and far between.  There are really only two potential times you can expect dry-hits from the Novo, both of which can be very easily avoided.  These situations are the following:

  • When initially filling a pod
  • When the pod is almost empty

Upon filling a pod, the large cotton wicks of the Novo need to be given a few minutes to “prime”.  This just means that it takes a few minutes for the wicks to be fully saturated by the e-juice.  Attempting to hit the Novo before this occurs will most likely result in a dry hit and potentially burnt wicks, ruining the whole pod.

Similarly, when the pod is ALMOST (not completely) empty the wicks can become desaturated and create a dry hit.  This means that if you forget to check how much e-juice is in the pod (or your right in the middle of an INTENSE round of Fortnite) you can be violently informed that your pod is almost empty by the burning sensation in the back of your throat.

Not fun.

SMOK Novo Review: Design

This would be an incomplete review without addressing an important aspect of small vapes like the SMOK Novo and the JUUL: their general design.

Man, why do vape companies LOVE USING ALL CAPS SO OFTEN IN THEIR NAMES?!



To begin with, the Novo’s 2mL pods and 450mAh battery MORE THAN DOUBLE the .75mL pod and 200mAh battery of the JUUL.

It’s nice to know that a full pod and charge with the Novo will last all day.  I don’t feel the need to buy a second Novo and alternate them when one dies as I did with the JUUL.

Furthermore, in the event that your Novo does die midday, it features a micro-USB port so that you can continue to vape while the battery is charging.


I’d say the build quality of the battery itself feels about equal between the JUUL and the Novo.

As far as pod quality goes, however, the Novo is definitely the winner.

SMOK Novo Review JUUL VS Novo Pods

This makes sense considering JUUL Pods are designed to be used once, whereas Novo pods are designed to be refillable.

Novo pods also supposedly can use nicotine salt e-juice OR traditional e-juice, allowing for even more e-juice options.  I personally love nicotine salts, so I haven’t attempted using normal e-juice in the Novo.  It could be a great option for lower nicotine vapers though.

The pods fit into the battery very snugly and I have never had issues with loose pods as I have with the JUUL.

The JUUL wins in the “bells and whistles” category with its much more informative LED indicator light and proprietary temperature sensor.

We’ve already talked about the sensor, so I’ll explain the differences of the indicator light.

As we know, the JUUL’s light tells us when it’s being hit, what the current charge level is, how close it is to being fully charged (while charging), as well as some fun gimmicks like the infamous “JUUL party mode”.

The Novo’s indicator light, on the other hand, leaves much to be desired.  It shows you when you are hitting the Novo… and that’s about it.  The only feedback on battery life you get is a flashing light once the battery is completely dead… really helpful.  A red light remains on while charging and turns off upon the Novo being fully-charged.

Really the bare minimum requirements as far as an indicator light goes.


The Novo pod’s mouthpiece is undoubtedly more comfortable than the JUUL’s.  It is smooth and contours your lips much better than the JUUL’s….  rectangle.

SMOK Novo Review Novo VS JUUL Mouthpiece

Battery ergonomics really come down to personal preference.  As someone with large hands, I like the Novo’s thick form factor that also happens to allow for the Novo’s larger battery.

SMOK Novo Review JUUL VS Novo Ergonomics


This again comes down entirely to personal preference, but I thought I’d share my thoughts as the overall “look and feel” of any product is important to me.

When it comes to the Novo and the JUUL, I can’t choose a clear-cut winner.  I like the looks of both of these devices.

The Novo is certainly flashier with bright colors and SMOK’s “Cobra” pattern. (the bright colors ALSO make it a lot harder to lose than the JUUL!)

On the opposite end of the spectrum, you have the sleek, subtle, and oh so sultry JUUL.  I’ve always loved the look and feel of the JUUL, despite it having fewer color options and its favorite pastime of hiding in the strangest places.

SMOK Novo Review Lost JUUL

I DARE you to try and find the hiding JUULs in these pics (Hint: the first pic has two JUULs)

This one’s a toss-up in my opinion.

SMOK Novo Review JUUL VS Novo Aesthetics

SMOK Novo Review: Maintenance

It’s time to review the amount of work required to keep the SMOK Novo functioning efficiently.  JUUL is quite difficult to beat in this category, let’s get to it.



It’s hard for any vape to beat JUUL at one of its main selling points: ease of use.

Popping in a new pod is just as easy as pulling out a cigarette and lighting up, something smokers greatly appreciate.

The Novo is no exception here, it certainly requires more maintenance than the JUUL.

The main source of this is the need to fill Novo Pods manually.  It really isn’t that much of a hassle, but the narrow fill-hole on the side of Novo pods can be a little annoying to use.

SMOK Novo Review Novo Pod Fill Hole

I would like to point out, however, that refilling JUUL Pods is infinitely more difficult than filling Novo pods.

The positive outcome of this extra effort is the ability to choose from thousands of different e-juices and flavors.  Just make sure the one you choose comes in a bottle with a narrow spout that can fit in the through the hole. (most e-juices use this type of bottle)

As far as cleaning is concerned, the JUUL definitely requires more regular cleaning than the Novo to maintain optimal performance.

This is because JUUL pods tend to leak more than Novo pods.  We’ll talk more about that soon.



There is one category in which nearly every vape in existence surpasses the JUUL: COSTS

JUUL Pods are so damn expensive compared to every other e-juice…  It’s honestly absurd.

A pack of four JUUL Pods runs you $15.99 for a total of (drumroll please)……….   3mL of e-juice…

The average price of a 30mL bottle of e-juice ranges from $10-$20.  I’ll let you do the math on that one.

JUUL’s business model is very clear: Sell the battery cheaply ($34.99) and make a FORTUNE on JUUL Pods.  But I mean hey, what you’re REALLY paying for is the convenience of JUUL Pods.

SMOK Novo Review Rich VS Poor

Now, the cost of giving up JUUL Pods is having to find a GOOD 3rd party e-juice, and there are lots of bad ones.  You can begin the search yourself (which could be a long and wasteful journey) or you can check out my post on THE BEST E-juice companies and flavors. (COMING SOON)

A 3-pack of Novo pods costs about $10-15, and each pod should last you AT LEAST three refills (and potentially longer) if used properly. (Remember, each refill is also more than double the volume of each JUUL Pod)

Which brings me to my next point, the most annoying aspect of the Novo’s maintenance is determining when a pod is bad.

I still haven’t fully figured it out; the lifespan of a Novo pod varies in my experiences.  The main indicators of a cashed pod are:

  • Primarily: Vapor tastes bad/burnt OR vapor production becomes inconsistent on a full charge (keeping in mind that inconsistent vapor may ALSO just mean your battery is almost dead)
  • Secondarily: The pod’s wicks are visibly darker in color

The color of the wicks is labeled as “secondary” because I have had pods in which the cotton begins to darken, but the flavor and consistency of the vapor are still good.  I continue to use pods until the flavor becomes unpleasant, but it can be hard to tell sometimes.  There’s a bit of an art to it.  Hence the annoyance.

SMOK Novo Review Burnt Novo Wicks
Still, I think it’s pretty obvious which vape is going to save you more money…

SMOK Novo Review: Malfunctions

In this section of the review, we will see how the SMOK Novo stacks up to the JUUL in regards to a few common vape malfunctions.



Ask any JUULer about JUUL Pods and they’ll have a host of messy stories to regale.

JUUL Pods regularly leak a small amount of their (extremely expensive) e-juice from the bottom of the pod into the battery.

If cleaning is neglected, this leakage can cause battery malfunctions and even the death of your JUUL.

Not to mention the endless stories you hear about people’s JUUL Pods erupting for no apparent reason.  This happens in packs of pods that people have not even opened yet AS WELL as in pods that are currently being used.

SMOK Novo Review Leaky JUUL Pod

These exploding pods don’t occur TOO often, but at four dollars each, it really should NEVER happen.

As for the Novo, it would seem that there is some slow leakage similar to that of JUUL Pods,  however, this leakage seems to be less severe than JUUL’s and is also more easily cleaned due to the larger pod opening on the Novo. A quick wipe with a paper towel is all you should need.



This wouldn’t be a complete review without “Dry-Hit’s” evil little brother “Spitback” making an appearance.

Hated almost as much as dry-hits, spitback (liquid e-juice spraying into someone’s mouth) is one thing that all vapers would be better off without.

Unfortunately, neither of these vapes can offer a spitback-free experience

Although both the JUUL and the Novo suffer from occasional spitback, it is definitely more common in the Novo.

Now, when JUUL DOES spitback there tends to be a larger amount of e-juice ejected than with the Novo.  However, when it comes to spitback I’d rather have it major and infrequent over minor and frequent.

JUUL gets a slight advantage here.

This concludes the SMOK Novo VS JUUL comparison section of the review.  What did we learn? Read the next section for a summary.

The Doc’s Recommendations

This unorthodox SMOK Novo review was created to make it easier for you to understand what this vape is all about by comparing it to the most relevant reference point: the JUUL.

I can’t objectively tell you which of these two vapes is better, because that depends on a number of subjective preferences.

What I CAN do is tell you my personal opinion and give recommendations on who I think the Novo is most suitable for.


Since getting the Novo, I have been loving it.  Once again, the most important factor for me is the consistent vapor production.

I also love saving money by NOT buying JUUL Pods.

As the days go by I find myself using the JUUL less and less, but that isn’t to say I’m abandoning it forever.

Plus, I plan on reviewing MANY more pod-based vapes, so who knows what I’ll end up sticking with.


Based on all I’ve covered and experienced so far, here are my thoughts on who is better suited to the Novo than the JUUL.

You may prefer the
Novo over the JUUL if:
  • You vape very frequently (chain-vape)
  • You are looking to save money
  • You are trying to save money by refilling JUUL Pods
  • You don’t mind having to manually fill pods
  • You want a longer battery life and larger pod volume
  • You don’t mind paying a little extra attention to avoid dry-hits
  • You just want to mix it up and try something new

You might not prefer the
Novo over the JUUL if:
  • You don’t “chain-vape”
  • Ease of use and low-maintenance are important to you
  • You’d rather pay (a lot) more for convenience
  • You like JUUL Pods, and don’t want to go through the hassle of finding a good 3rd-party e-juice (there are LOTS of bad ones)
  • You can’t stand dry-hits and spitback (the devious duo)
  • You don’t want to have to “guess” when you need a new pod

This should give you a better idea of whether or not the Novo is right for YOU.

It comes with two pods to get you started, but finding the right e-juice is your responsibility!

If you want to take the Novo for a spin, you can pick it up for $19.95 by clicking the button below.  In most vape shops it’ll cost twice as much!

Get the SMOK Novo!!!

The Battle is Over…

This brings an end to my SMOK Novo review.

And also completes my trial run of the JUULability review system.

There will be many more in the future, so stay tuned.

I have really enjoyed the Novo and hope this post helps some others share in that enjoyment. (and save some money too!)

Have a great day dear JUULers Novonites, we’ll see you soon.

How do you like this review format? Too in-depth? Not in-depth enough? Have you decided to try out the SMOK Novo?  Which vape should I run through the JUULability Scale next? Let me know in the comments below!


Or if you’d prefer to hear about new posts via tweet, follow me on Twitter!


Scott · April 13, 2019 at 4:04 am

An absolutely brilliant review! Facts were presented honestly and opinions were kept out of the mix, as they should be.
I have used both devices as well and although I am currently vaping the Novo exclusively, I can certainly understand the attraction and ease of use the juul provides for people transitioning from that “other filthy habit” .

    The Prof · April 13, 2019 at 4:08 pm

    Thank you! My goal here is to provide unbiased and detailed information for not only those looking to make the initial switch, but also for anyone who may be unaware of all the other great pod vapes out there!

    I have also found myself using the Novo exclusively. It really is a great little device.

    Stay tuned, there will be more reviews like this coming soon!

      Anthony · July 4, 2019 at 3:06 pm

      Great review. I’ve had the novo for about a week now and I love it. You are so right about trying to figure out when your pod is bad or not. For instance I had a pod in which the cotton was white and tasted burnt and a pod that is brownish but taste fresh. It’s confusing me.

        The Prof · July 4, 2019 at 4:32 pm

        I’m glad you enjoyed the review and that you’re enjoying the Novo!

        It can definitely be quite the challenge to tell what is going on with the pods! But at least they still last way longer than JUUL Pods do!

        Just out of curiosity, what E-juice do you use?

        Have a good one!

Matt · April 13, 2019 at 9:52 pm

Awesome review! You saved me a lot of time of scrolling through YouTube videos of people babbling about nothing most of the time. Keep it up!

    The Prof · April 14, 2019 at 10:48 pm


    I’m glad I could help save you some time!
    More reviews coming soon!

      Rob · August 18, 2019 at 3:34 pm

      I’ve never heard of a juul exploding or over-heating which is an issue with the NOVO. My first novo never had problems(eventually misplaced it), but my new one lasted less than 6 months until it started discharging by itself and melted itself in my pocket. Luckily I recognIed it very quickly, as I felt it burning my leg, and I was able to act before I got injured. Be careful people, the NOVO is dangerous

        The Prof · August 19, 2019 at 9:46 pm

        Hi Rob,

        I’ve heard of some Novo’s firing randomly, but never to the extent you are describing!

        Although I’ve never experienced either of these issues myself, I do believe they have something to do with not cleaning your Novo frequently enough.

        Over time e-juice can build up in the battery and cause malfunctions like the one you had! Which is why it’s always important to clean your vapes regularly!

Thomas Jameson · May 13, 2019 at 3:32 pm

I like how you said that the Novo has consistent vapor production and is cheaper than other alternatives. I’ve been looking for an entry into the world of vaping, and this seems like a good option to start with. I’ll be looking further into these products.

    The Prof · May 15, 2019 at 1:29 pm

    It comes highly recommended by me!

    Out of all the vapes I’ve tried (more than I’ve had time to write reviews for) The SMOK Novo is still my primary day to day vape!

    Remember, if you aren’t using vapes to quit smoking than I recommend not starting at all!

    If you liked the review be sure to share it with your friends who might also benefit!

    Have a good one!

New at this · August 23, 2019 at 7:00 pm

Its my first time buying a vape pod and i was pretty confused between Novo and Juul. But now that you have pretty neatly explained the difference between the two with actual facts, ive made up my mind to try Novo. Thanks for the honest review El Professor!

    The Prof · August 26, 2019 at 6:20 pm


    I’m glad you found the article helpful, I don’t think you’ll be disappointed with your choice!

Mae Floyd · September 21, 2019 at 5:05 pm

I came across this site under “can the Smok explode?” Under the link that I left it did show one Smok brand (Smok Stick X8) explosion. A lot of these explosions as this site mentioned is all in the care & maintenance of your device. Esp. when it comes to charging. I made the big mistake of not using the USB code provided for my Aspire K2. I used my phone charger instead about after 6 months of using my phone charger I suddenly heard a hissing noise coming from my device. The device was too hot to touch & the juice inside was actually boiling. I unplugged it immediately & it no longer worked. So I looked up sites like this one & learned from my mistake. I only use the USB provided for that particular device, I make sure it’s turned off while charging, I never leave it unattended, & even though I’m tempted at times I don’t use it while charging (some of the explosions I read about happened while using the device while charging, why temp fate)

    The Prof · September 21, 2019 at 7:47 pm

    Hi Mae!

    I appreciate the input on this topic! Overall I believe that regardless of your maintenance choices, experiencing an “exploding”/overheating battery is still very unlikely.

    I still think it has more to do with how clean you keep your vapes metal pins. Dirty pins can cause the detector that activates when you draw on the vape to fire on it’s own continuously resulting in overheating.

    I don’t think strictly using the cable that comes with the vape to charge is necessary, but still not a bad idea. However as long as the cable you use isn’t too old or damaged, it should be fine.

    It really all comes down to cleaning your vape regularly in my opinion!

    Have a great day!

CLaire S Davis · October 15, 2019 at 12:55 pm

i just started using a vapor pen yesterday. I’m using 12 mg nicotine. I started this besides obviously wanting to not smoke anymore, because my coughing has gotten terrible. I’m really curious as to how long it will take to stop the coughing?

    The Prof · October 19, 2019 at 3:22 pm

    Hi Claire!

    The amount of time this takes can vary by the individual and by the amount of time they have regularly smoked for.

    The increase in coughing is actually a good sign! It means your body is beginning to heal and get rid of all the mucus and tar buildup in your lungs. In my personal experience, this lasted about a week or two. It can also feel like you have a cold: mucus, coughing, and headaches are common. However vaping can help alleviate some of these symptoms compared with quitting cold turkey.

    Give your body time, and remember that the coughing is a sign of progress! Use it to motivate yourself and stay strong!

    You might find this article helpful.

    Best of luck and I hope you start feeling better soon!

Zumla J Rayburn · November 21, 2019 at 6:28 am

I’ve had my Novo for a little over a week now, and have had ZERO leaks. The fact that I can buy and try different Nic Salt flavors and refill the pods is not only a home run for me, but I’m definitely saving more money than having to buy a pack of JUUL pods once a week. For $20, I get a 30ml bottle of nic juice that lasts me pretty much the whole month. So yeah, in my opinion the Smok Novo is waaay better than the JUUL. Sorry, but bye bye JUUL.

    The Prof · January 13, 2020 at 3:20 pm

    I agree 100%. The Novo is the best! If you haven’t checked out the Novo 2 yet, I highly recommend doing so. I haven’t had a chance to review it/update this review, but let’s just say it’s pretty much a straight upgrade from the Novo!

    What is your favorite e-juice???

Vape Dubai · March 17, 2020 at 10:24 am

Great article as always..keep up the good work!

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